Allegiant Digital Marketing
Digital Marketing for Small Businesses and Franchises
As a business owner, your list of to-do’s seems to always be growing; luckily, working with our digital marketing agency in Austin, Texas can take a good chunk of that responsibility off of your plate. At Allegiant Digital Marketing, we can manage everything you need in advertising, marketing, lead generation, and driving sales revenue, leaving you with more time and energy to pour back into your business to maximize your growth!
While many forms of advertising exist for you to choose from, digital marketing has been, is, and will continue to be the most important. This is especially so for business owners serious about building their brand, generating quality leads, improving their sales revenue, and focusing on scaling their company’s growth.
Small Business Digital Marketing
For Small Business Owners, Digital Marketing can be a powerful and effective tool when put to correct practice. But the time and dedication required to make it work on your own are just not feasible given the many hats a business owner must wear just to keep your head above water. Trust us. We get it. Being in the small business digital marketing industry for over 24 years gives us a distinct advantage in knowing SMBs’ challenges, especially in today’s digital environment. Between what feels like overwhelming odds to survive as a small business, endless competition, rising costs of doing business, and employee and staffing challenges, being a business owner is more challenging than ever. Add to that the occasional pandemic or looming market collapse, marketing can even seem trivial by comparison. But make no mistake; it is far from the least of your worries. It needs to be your number one focus and at the top of your list of priorities. Because without it, you have no way to connect to and communicate with your audience, engage their interest, and convert them into new customers.
Over 24 Years in the Digital Marketing Industry
Successful Digital Marketing Campaigns
Small Business Digital Marketing in Austin and throughout the United States consists of a variety of services. This usually includes creating a beautiful, strongly branded website and social media presence, improving your company’s visibility on Google with Google Ads or SEO to reach new customers, and leveraging services like email marketing to nurture your customer relationships. But these are just a few of the many things that need to happen at just a fundamental level to put the wheels of success into motion for your small business digital marketing.
Franchise Digital Marketing
Navigating the complexities of franchise digital marketing can be a challenge for both the franchisor as much as it is for franchisee owners. Finding a digital marketing agency that not only understands the industry and services you offer but also has experience working with franchise systems, in general, is not such a common find either. Franchise brands often face problems that can span from maintaining brand compliance across your franchisee network to providing adequate support, consistent communication, and sustainable results are just a few of the hurdles that a franchise is likely to face. And this does not address deeper-rooted issues that can include scaling a repeatable strategy that works for everyone, that will avoid issues like duplicate content that can result in SEO penalties and more. For many franchise brands, these are just a few of the many challenges faced by both franchisor and franchisee alike. Between what feels like overwhelming odds to survive as a small business, endless competition, rising costs of doing business, and employee and staffing challenges, being a business owner is more challenging than ever. Add to that the occasional pandemic or looming market collapse, marketing can even seem trivial by comparison. But make no mistake; it is far from the least of your worries. It needs to be your number one focus and at the top of your list of priorities. Because without it, you have no way to connect to and communicate with your audience, engage their interest, and convert them into new customers.
Franchise Digital Marketing is designed to help both franchisees and franchisors avoid the most common pitfalls. Whether you are an emerging franchise or an established brand with hundreds or thousands of franchisee owners who need help, our franchise digital marketing experts boast over two decades of experience in the franchise industry. Having worked with some of the largest franchise brands in the world, we not only know and understand the challenges you face, but we have been at the helm of solutions that are designed for any size, reach, and scope of franchise digital marketing your franchise system needs. Between what feels like overwhelming odds to survive as a small business, endless competition, rising costs of doing business, and employee and staffing challenges, being a business owner is more challenging than ever. Add to that the occasional pandemic or looming market collapse, marketing can even seem trivial by comparison. But make no mistake; it is far from the least of your worries. It needs to be your number one focus and at the top of your list of priorities. Because without it, you have no way to connect to and communicate with your audience, engage their interest, and convert them into new customers.
You Have Problems Allegiant Digital Marketing is Motivated to Solve
Digital Marketing Services and
Strategies Built for Your
Business
Digital marketing is confusing and takes too much time to manage
You have a business to run; learning how to become a digital marketing guru just isn’t feasible. Discover how partnering with Allegiant Digital Marketing can help shorten the distance between where you are today to where you want your business to be tomorrow.
- Unburden yourself with experts who manage the entire process for you
- Easy, hands-off concierge onboarding and execution with end-to-end solutions
- Sell more, earn more, and focus on what you do best, and that’s running your business
I pay for digital marketing but am nowhere to be found online
Spending thousands of dollars each month but can’t seem to ever find your business online? As certified search engine marketing and optimization experts, we know how to flip that switch. Go from being stuck in the dark to the first page of Google to reach your target customers now.
- Decades worth of tried and battle-tested strategies that produce trackable results
- Weekly updates, monthly reporting, & a digital marketing dashboard to follow our progress 24/7/365
- Visible results that produce measurable sales revenue that eliminates all doubts
My web services are not driving enough traffic to my website
Inconsistent website traffic, the classic “set it and forget it” approach, and poorly thought out or executed strategies are just some of the many reasons your website activity has stalled. Go from zero to hero with digital marketing services that’ll have your website bursting at the seams.
- Thoroughly researched, audited, and vetted strategies that reach your target customers in abundance
- Meticulous performance consistency built to keep you churning out more opportunities
- BHAG (Big Hairy Audacious Goals) mentality that leads to sustainable long-term growth
My Cost Per Lead is too high, and the quality of leads is very poor
Here’s a startling fact for you, 97% of digital marketing campaigns are destined to fail, usually occurring within three months after launch when they are not set up properly. So getting it right from the beginning is a do-or-die situation. Experience matters, and we have plenty of it.
- Audience audits that build the most effective digital targeting strategies
- Content marketing that elevates brand appeal, engagement, and conversions
- Performance optimizations that drive scalable results that deliver your ultimate CPL and ROI
When I have problems, it takes days or weeks to get a callback
There is nothing more frustrating and infuriating when something is going wrong with your website or digital campaigns, and your agency has ghosted you. These can be expensive hours, days, and weeks waiting for help. Our team is here for you around the clock, no matter what.
- Dedicated partner support specialist assigned to provide on-call help and assistance
- Online support library and help desk ticketing system for questions and to submit requests
- Weekly and Monthly Touchpoints to keep you in the loop at all times
I have no way to confirm my digital marketing is driving actual sales
John Wanamaker said it best, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” From privacy restrictions and inaccurate data to poor tracking or lack thereof, it can make it impossible to quantify sales success. Let us help you connect the dots.
- Comprehensive and complete lead tracking features, including call tracking and more
- Integrated reporting systems and online dashboard to see what is driving leads
- CRM setup and integration to connect your marketing to what is producing sales
How to Get Started Today
Start Driving Revenue through
Digital Marketing Right Now
Getting started with Digital Marketing, whether for the first time or when making a switch to a new digital marketing agency, can be time-consuming and stressful. At Allegiant Digital Marketing, we make it easy, we make it quick, and we make it stress-free.
Fully Managed Solutions that Drive Targeted Quality Traffic
When you hire Allegiant, you hire a team of experienced professionals with access to thousands of solutions customized to your business needs. Like having your very own personal in-house marketing team focused on driving quality traffic and leads that result in consistent and more predictable sales revenue to help you grow your business with confidence.
- Search Engine Optimization (SEO)
- Paid Search
- Local SEO
- Google Business Profile Optimization
Fully Customized Strategies that Drive Seriously Outstanding Results
Every business is unique, and how you advertise and market your brand, products, and services must be able to stand apart from your competition. Want to stand out in the noise? Don’t default to a templated approach. Partner with an agency that knows exactly how to turn your business into the company that your customers want to hire!
- Website Design and Development
- Content Marketing
- Conversion Rate Optimization (CRO)
- Email and SMS Marketing
Fully Managed Solutions that Drive Targeted Quality Traffic
When you hire Allegiant, you hire a team of experienced professionals with access to thousands of solutions customized to your business needs. Like having your very own personal in-house marketing team focused on driving quality traffic and leads that result in consistent and more predictable sales revenue to help you grow your business with confidence.
- Search Engine Optimization (SEO)
- Paid Search
- Local SEO
- Google Business Profile Optimization
Fully Customized Strategies that Drive Seriously Outstanding Results
Every business is unique, and how you advertise and market your brand, products, and services must be able to stand apart from your competition. Want to stand out in the noise? Don’t default to a templated approach. Partner with an agency that knows exactly how to turn your business into the company that your customers want to hire!
- Website Design and Development
- Content Marketing
- Conversion Rate Optimization (CRO)
- Email and SMS Marketing
All-In-One Business Growth Solution
What We Do in Digital
Marketing
As an agency that scales with our partner’s needs, we evolve as your business grows. From increasing our service options and increasing our team depth to meet today’s demands to building and integrating technologies that allow you to keep your competitive edge. We are committed to being your all-in-one business growth solution so that you can conquer and dominate one of your business’s greatest areas of need, which is marketing and sales.
Interested in learning more about how we can become your integrated marketing team for your business? Let’s chat! Schedule your Free Consultation with one of our marketing experts, who have over two decades of experience in helping businesses not only grow but thrive!
Master Digital Marketing with Allegiant Digital Marketing
An Expert Digital Marketing Agency in Austin, Texas
As an expert digital marketing agency based in Austin, Texas, we know your success is not a product of website clicks, Facebook likes, or email addresses you collect. It is measured by the offline actions that lead to your sales revenue increasing consistently, month over month and year over year. This is what truly separates your average digital marketing agency from the great.
At Allegiant Digital, our digital marketing experts have been at the helm of thousands of successful digital marketing campaigns. We know that increasing your return on investment takes more than just being “found” online. It takes knowledge, technical competence, creativity, founded strategies, constant meticulousness, and business acumen to succeed. This is why our comprehensive suite of digital marketing services, tracking technologies, data intelligence, and optimization specializations give your business a competitive edge. These advantages are accessible to your business regardless of whether you spend $1,000 a month or $1,000,000 a month. Our genuine approach translates into real results for our partners, and that dedication to excellence has largely been responsible for catapulting our agency into one of the best digital marketing companies in the country. We work with business owners across the spectrum, from small business owners to franchise brands looking to face off with the giants in the online arena. At every point, we do everything possible to reflect the goals and values of our partners, and we are always transparent about our methods and our results.
When you hire Allegiant Digital, you partner with a digital marketing company from Austin, Texas, whose very own name pledges constancy to your business and success, regardless of where you are located in the world. Every action we take, every plan put into place, and every digital marketing service set into motion is for your advantage, not at your disadvantage. We put you and your business first, always. Period. But don’t take our word for it; see what some of our partners have to say about working with Allegiant Digital Marketing:
Google 5 Star Rated and Testimonials
Beyond the Google Badges and National Recognition we have gained over our time in the Digital Marketing Industry, no one says it better than our very own clients. We are a 5 Star Facebook and Google Rated Company. However, don’t take our word for it, check out what our clients have to say:
As Seen On
We wholeheartedly believe the keys to digital marketing success begin and end with the experience and talent of our team members. We set the highest standards for recruiting and employ the best of the best in terms of talent in all things advertising and marketing. Our team members undergo rigorous training, are required to have completed a minimum of 500 hours of on-the-job training, and must complete Google Ads and Google Analytics education and certification before they can begin managing your services. By investing in our team, we invest in your success and have committed to this endeavor to ensure the highest quality experience and results for your business or franchise.
Why Choose Us For Your Advertising and Marketing Needs
A Digital Marketing Agency Founded
in Austin, Delivering Results
Worldwide
Allegiant Digital Marketing has been recognized as one of the fastest-growing top digital marketing firms in Austin and throughout the US. Recognized by accredited institutions as Agency Partners that include Google and SEMrush as well as mentioned as the top SEO, Website Design, and Digital Marketing Agency in Austin, Texas, and the US by the likes of UpCity, Design Rush, SEOblog, Expertise.com, and more.
What It Is Like To Work with Allegiant Digital Marketing
Delivering a Better Digital Marketing
Experience
Expertise
With highly adept search and social marketing specialists who are certified by the likes of Google, Microsoft, Facebook, and more. Alongside our partner support, we provide businesses with a one-of-a-kind experience that delivers a one-of-a-kind result. Our goal is your 100% ABSOLUTE SATISFACTION!
Allegiant Digital Marketing
Industry News
and Helpful Tips
The digital marketing industry is a rapidly evolving and ever-changing space. So staying “in the know” and ahead of new strategies, technology, and trends is vital to your business’s online advertising and marketing success. Stay up to speed and learn about all the latest and exciting things in digital marketing by tapping into Allegiant Digital Marketing’s blogs and industry updates.
Case Study: Siding Company
How HVAC SEO Works
Allegiant Digital Recognized as a Best SEO Agency in Austin
Frequently Asked Questions and Answers
Digital Marketing FAQ
In today’s times, Digital marketing is simply the practice of using digital channels, platforms, and technologies to promote products, services, or brands to a target audience. Unlike traditional marketing, which predominantly relies on offline methods like television, print media, and billboards, digital marketing leverages the internet and electronic devices like computers and smartphones to reach potential customers.
Key components of digital marketing include the following:
- Website Marketing:
Creating and optimizing a website to attract visitors, provide information about products or services, and convert visitors into customers. - Search Engine Optimization (SEO):
Enhancing a website’s visibility in search engine results to drive organic (non-paid) traffic. - Content Marketing:
Creating and distributing valuable, relevant, and consistent content (such as articles, blogs, videos, and infographics) to attract, engage, and convert a targeted audience. - Social Media Advertising and Marketing:
Including popular social media platforms like Facebook, Twitter, and Linkedin (and more) to deploy advertising or organic posting strategies that focus on building brand awareness, engaging with customers, producing leads, and driving traffic to a website. - Email Marketing:
Sending targeted emails to leads and customers to nurture relationships, provide updates, and promote products or services. - Paid Search (also known as PPC or Pay-Per-Click Advertising):
While there are several variations of Paid Search, the most popular is Search Ads. Also known as Pay-Per-Click Advertising, where advertisers place ads on popular search sites like Google and Bing and only pay an advertising cost when someone clicks on their ads. - Influencer Marketing:
Focuses on collaborating with influencers or any individual with a significant online following to promote the products or services of the sponsored business. - Affiliate Marketing:
Uses the technique of partnering with affiliates, typically other websites, that allow products and services to be promoted on their web property in exchange for earning a commission for each sale or lead they generate. - Online Public Relations (PR):
Managing a brand’s online reputation and interactions with the public through press releases, social media, and other channels. - Analytics and Data Analysis:
Using tools and data to track and measure the effectiveness of a business’s marketing campaigns, understand customer behavior, and make data-driven decisions that can help increase short-term and long-term performance.
Digital marketing offers numerous advantages and opportunities to promote your business online. Digital marketing gives you the ability to target specific sites and consumer destinations, customer demographics, the ability to track and measure performance in real-time, and adjust strategies based on results, cost, and revenue. It has become an essential component of modern marketing efforts, as more people today rely on digital devices and the internet for information and shopping than ever before.
Digital marketing is essential for several reasons, particularly in today’s highly connected and technology-driven world. Understanding how it impacts your business or franchise is important. Here are some of the top reasons why digital marketing holds significant value:
- Wide Audience Reach:
The Internet and digital platforms have a global reach, allowing businesses to connect with a vast audience across geographical boundaries. This provides an opportunity to target customers’ specific demographics and expand their customer base. - Cost-Effective:
Digital marketing can often cost less than traditional marketing methods such as TV, radio, or print advertising. And the cost to produce leads is also often much cheaper. Some studies show that the cost to convert leads in traditional media is nearly twenty times more than leads generated from digital services like SEO, Retargeting, and email marketing. - Measurable Results:
Digital marketing allows advertisers to leverage detailed analytics and tracking tools to measure performance. Much of this is done in real-time. This enables businesses the ability to analyze what’s working and what’s not and make necessary adjustments to optimize their strategies. - Targeted Marketing:
With digital marketing, businesses can often tailor their efforts to focus on key segments of their audience that produce their best “types” of customers. Features such as age, gender, location, interests, and more. With a targeted approach, businesses increase the likelihood of reaching the right audience with the right message and maximize their advertising investment and ROI by targeting people who are more likely to buy (and spend more!). - Personalization:
Digital marketing allows for personalized communication with customers. Through techniques like email marketing and retargeting ads, businesses can create personalized experiences that resonate more with individual consumers, leading to higher engagement and conversions. - Interactivity and Engagement:
Digital marketing enables two-way communication between businesses and customers. Social media, live chats, and interactive content encourage engagement, feedback, and conversations, fostering a sense of community and building brand loyalty. - Leveling the Field of Competition for Small Businesses:
Digital marketing allows small business owners and franchises to compete with large brands and global corporations. A well-executed digital strategy can help small businesses build a formidable online presence and connect with new potential customers, without spending a fortune to compete effectively. - Real-Time Communication:
Businesses can communicate with their audience in real time through various digital channels, responding to inquiries, addressing concerns, and providing immediate assistance. This enhances customer satisfaction and builds trust. - Adaptability and Flexibility:
Digital marketing strategies can be quickly adjusted and optimized based on the ever-changing market trends, consumer behavior, and technological advancements. This agility allows businesses to stay relevant and competitive. - Diverse Range of Channels:
Digital marketing encompasses a wide range of channels, including social media, search engines, email marketing, content marketing, video marketing, influencer partnerships, and more. This diversity allows businesses to create a holistic marketing approach that reaches customers through various touchpoints.
Overall, digital marketing plays a pivotal role in helping businesses connect, engage, and build lasting relationships with their target audience in the digital age. Its ability to provide data-driven insights, reach a vast audience, and adapt to changing dynamics makes it an essential component of modern marketing strategies.
Key components of digital marketing include the following:
- Website Marketing:
Creating and optimizing a website to attract visitors, provide information about products or services, and convert visitors into customers. - Search Engine Optimization (SEO):
Enhancing a website’s visibility in search engine results to drive organic (non-paid) traffic. - Content Marketing:
Creating and distributing valuable, relevant, and consistent content (such as articles, blogs, videos, and infographics) to attract, engage, and convert a targeted audience. - Social Media Advertising and Marketing:
Including popular social media platforms like Facebook, Twitter, and Linkedin (and more) to deploy advertising or organic posting strategies that focus on building brand awareness, engaging with customers, producing leads, and driving traffic to a website. - Email Marketing:
Sending targeted emails to leads and customers to nurture relationships, provide updates, and promote products or services. - Paid Search (also known as PPC or Pay-Per-Click Advertising):
While there are several variations of Paid Search, the most popular is Search Ads. Also known as Pay-Per-Click Advertising, where advertisers place ads on popular search sites like Google and Bing and only pay an advertising cost when someone clicks on their ads. - Influencer Marketing:
Focuses on collaborating with influencers or any individual with a significant online following to promote the products or services of the sponsored business. - Affiliate Marketing:
Uses the technique of partnering with affiliates, typically other websites, that allow products and services to be promoted on their web property in exchange for earning a commission for each sale or lead they generate. - Online Public Relations (PR):
Managing a brand’s online reputation and interactions with the public through press releases, social media, and other channels. - Analytics and Data Analysis:
Using tools and data to track and measure the effectiveness of a business’s marketing campaigns, understand customer behavior, and make data-driven decisions that can help increase short-term and long-term performance.
Digital marketing offers numerous advantages and opportunities to promote your business online. Digital marketing gives you the ability to target specific sites and consumer destinations, customer demographics, the ability to track and measure performance in real-time, and adjust strategies based on results, cost, and revenue. It has become an essential component of modern marketing efforts, as more people today rely on digital devices and the internet for information and shopping than ever before.
In today’s times, Digital marketing is simply the practice of using digital channels, platforms, and technologies to promote products, services, or brands to a target audience. Unlike traditional marketing, which predominantly relies on offline methods like television, print media, and billboards, digital marketing leverages the internet and electronic devices like computers and smartphones to reach potential customers.
Key components of digital marketing include the following:
- Website Marketing:
Creating and optimizing a website to attract visitors, provide information about products or services, and convert visitors into customers. - Search Engine Optimization (SEO):
Enhancing a website’s visibility in search engine results to drive organic (non-paid) traffic. - Content Marketing:
Creating and distributing valuable, relevant, and consistent content (such as articles, blogs, videos, and infographics) to attract, engage, and convert a targeted audience. - Social Media Advertising and Marketing:
Including popular social media platforms like Facebook, Twitter, and Linkedin (and more) to deploy advertising or organic posting strategies that focus on building brand awareness, engaging with customers, producing leads, and driving traffic to a website. - Email Marketing:
Sending targeted emails to leads and customers to nurture relationships, provide updates, and promote products or services. - Paid Search (also known as PPC or Pay-Per-Click Advertising):
While there are several variations of Paid Search, the most popular is Search Ads. Also known as Pay-Per-Click Advertising, where advertisers place ads on popular search sites like Google and Bing and only pay an advertising cost when someone clicks on their ads. - Influencer Marketing:
Focuses on collaborating with influencers or any individual with a significant online following to promote the products or services of the sponsored business. - Affiliate Marketing:
Uses the technique of partnering with affiliates, typically other websites, that allow products and services to be promoted on their web property in exchange for earning a commission for each sale or lead they generate. - Online Public Relations (PR):
Managing a brand’s online reputation and interactions with the public through press releases, social media, and other channels. - Analytics and Data Analysis:
Using tools and data to track and measure the effectiveness of a business’s marketing campaigns, understand customer behavior, and make data-driven decisions that can help increase short-term and long-term performance.
Digital marketing offers numerous advantages and opportunities to promote your business online. Digital marketing gives you the ability to target specific sites and consumer destinations, customer demographics, the ability to track and measure performance in real-time, and adjust strategies based on results, cost, and revenue. It has become an essential component of modern marketing efforts, as more people today rely on digital devices and the internet for information and shopping than ever before.
In today’s times, Digital marketing is simply the practice of using digital channels, platforms, and technologies to promote products, services, or brands to a target audience. Unlike traditional marketing, which predominantly relies on offline methods like television, print media, and billboards, digital marketing leverages the internet and electronic devices like computers and smartphones to reach potential customers.
Key components of digital marketing include the following:
- Website Marketing:
Creating and optimizing a website to attract visitors, provide information about products or services, and convert visitors into customers. - Search Engine Optimization (SEO):
Enhancing a website’s visibility in search engine results to drive organic (non-paid) traffic. - Content Marketing:
Creating and distributing valuable, relevant, and consistent content (such as articles, blogs, videos, and infographics) to attract, engage, and convert a targeted audience. - Social Media Advertising and Marketing:
Including popular social media platforms like Facebook, Twitter, and Linkedin (and more) to deploy advertising or organic posting strategies that focus on building brand awareness, engaging with customers, producing leads, and driving traffic to a website. - Email Marketing:
Sending targeted emails to leads and customers to nurture relationships, provide updates, and promote products or services. - Paid Search (also known as PPC or Pay-Per-Click Advertising):
While there are several variations of Paid Search, the most popular is Search Ads. Also known as Pay-Per-Click Advertising, where advertisers place ads on popular search sites like Google and Bing and only pay an advertising cost when someone clicks on their ads. - Influencer Marketing:
Focuses on collaborating with influencers or any individual with a significant online following to promote the products or services of the sponsored business. - Affiliate Marketing:
Uses the technique of partnering with affiliates, typically other websites, that allow products and services to be promoted on their web property in exchange for earning a commission for each sale or lead they generate. - Online Public Relations (PR):
Managing a brand’s online reputation and interactions with the public through press releases, social media, and other channels. - Analytics and Data Analysis:
Using tools and data to track and measure the effectiveness of a business’s marketing campaigns, understand customer behavior, and make data-driven decisions that can help increase short-term and long-term performance.
Digital marketing offers numerous advantages and opportunities to promote your business online. Digital marketing gives you the ability to target specific sites and consumer destinations, customer demographics, the ability to track and measure performance in real-time, and adjust strategies based on results, cost, and revenue. It has become an essential component of modern marketing efforts, as more people today rely on digital devices and the internet for information and shopping than ever before.
Why Choose Allegiant Digital Marketing
Helping Businesses Overcome And Achieve At Digital Marketing
Choosing Allegiant Digital Marketing as your new digital marketing agency, you will find, in time to be one of the best decisions you ever make. We have spent decades building and refining this entire experience. Making it easy for you as a business owner to hand off all of your digital advertising and marketing responsibilities with absolute confidence, knowing you are in great hands with our team of experts. From end-to-end one-stop-shop solutions for all of your digital marketing needs to efficiently optimized and extraordinary revenue-driving results, we deliver the total package. So if you are ready to work with passionate professionals who are dedicated and motivated to go above and beyond for you and your business, let’s get in touch today!
