Website Maintenance

Keeping Your Site in Shipshape Condition

Let’s be honest – Website Maintenance isn’t glamorous like its counterpart in Web Design and it can be difficult to see its benefit. What you can see, however, is when a website is poorly maintained. Slow loading speeds, broken links, missing or broken pages, and so on and so forth. Not only is a poorly maintained site frustrating, but it can also ruin your audience’s experience and perception of your business. Protect your site and instill consumer confidence for better performance and your peace of mind.

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Do I Need Web Maintenance?

Upkeep for Your Digital Storefront

Think about your website’s home page like a storefront or an office, only in digital form. Your home page, which acts as the front of your building, is where potential customers will decide (based on its condition) whether or not they wish to explore it further.

Website Maintenance is very much like maintaining your virtual store or office. If you want visitors to give you more than a glance, you need to keep your front clean and clear of debris. This isn’t just for visitors, though – search engines like Google take elements of website maintenance into account and it can even affect your website rankings. That means keeping your website updated can actually lead to more traffic being pushed towards your website!

The Benefits of Web Maintenance

A part of website maintenance is keeping up to date security measures in place. Failing to do so will result in a weaker defense against security risks. This can include hackers seeking to steal your information, viruses that use your website as a means to infect your visitors’ devices, and other vulnerabilities that can leave you and your site visitors exposed to compromise.

This is a bit more complicated, but here are the facts: the average time that people are willing to wait for a page to load is about three to six seconds. Over 40% of your audience leaves at the three second threshold and you can imagine how many bounce or leave your website every second thereafter. Now, internet connectivity plays a part, but having problems that exist on your website like broken links, large image or video files that need to be compressed, unnecessary plugins, or broken code and javascript, can also slow down the site. This is an easy fix with regular website maintenance.

We mentioned broken links and you may be wondering what that is. In essence, it is a dead link. If someone clicks on a broken link, they are likely to be directed to an error page often seen as a 404 Page, or what is known to Digital Marketers as the “Page of Death”. Beyond this simply being an annoyance, within a business setting it can also set a bad precedent. On a technical level, this also can hurt your search rankings and thus make it more difficult for people to find your website in the first place.

Do I Need To Hire A Website Professional?

Invest In Continual Site Health

This simply comes down to a single question – do you have the time and expertise to regularly check on your website for broken links and updates? Keep in mind that this may require hours of your valuable time and energy, time that you could be spending on developing and expanding your business. Working with a professional allows you to hand over this responsibility with the confidence that it is going to be handled by someone with the experience and time necessary to do the job right.

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How Allegiant Digital Does Website Maintenance

Enterprise-Level Technical Support

At Allegiant Digital, we are ready and able to help you maintain your site’s security and reliability. Our goal is to keep your site free of bugs, error messages, and unnecessary or malignant code that can significantly damage your site and your business. Together, we can create a website that meets your immediate needs while setting your site up for long-term success. With our help, you can have a website that functions well and looks great – all without having to write any code.

We have a range of services to offer you and your website, and a team of experts who can help you navigate the world of website maintenance and management. If you are ready to meet with our specialists, connect with us today and claim your Free ARC Report!

Web Maintenance With Allegiant Digital

Website maintenance is an essential part of running any kind of business on the web. Websites need to be maintained and monitored – daily even – because of how fast things can change online. New innovations are always being released, but they don’t always work exactly how you want them to. Our team can help you monitor for issues such as:

– Diagnosing issues with loading speeds and functionality as well as frequent error messages

– Fix or Remove broken or outdated links

– Keep track of new technologies which could improve your overall experience for customers

Whatever the bug or malfunction, you can rest easy knowing that a team of professionals has your back.

Our team of Web Maintenance specialists is here to help you identify weaknesses within your system and develop solutions. Website Maintenance is an important part of all businesses, and Allegiant Digital provides that service to companies around the world. Think of them as your website lookouts, monitoring for threats and dealing with them as needed so that you can get back to doing what you do best.