Display Advertising

Boost Brand Credibility to Drive Better ROI

Display Advertising is an incredibly powerful Search Marketing Tool that can significantly improve the performance of all your Digital Marketing. What makes this feature powerful is the ability to target customers based on their demographic, psychographic, and search behaviors while targeting the websites where they spend their time online. With our Advanced Marketing IQ, Ad Creative Development, and Optimization Technologies, we build stronger brand awareness and engagement that drive maximum results.

Need Help with Display Ads? Let’s Talk!

What Are Google Display Ads

Targetted Advertising Giving You Ultimate Control of Your Results

Google display ads are built to connect your business with your intended target audience. This is accomplished by expanding your ability to reach them through the Google Display Network. The Google Display Network is made up of websites that have partnered with Google allowing the search engine to place Advertising Content on their website. This gives advertisers a way to feature their products or services on these Google Partner websites.

Ads on the Google Partner Websites are made up of “Banner” style graphics allowing you to leverage visual assets to promote your business. These assets can be made up of Pictures, Text, and Videos depending on the types of Ads you have setup and the type of website the Ad Content is featured on.

Display ads can leverage the Google Display Network to connect you with customers based on many targeting criteria features. Whether you target based on those who have expressed interest through their search history in similar products or services you offer, demographics, psychographics, geographic, and other behaviors you can choose based on what you know about the type of customers you want to reach. Making Display Advertising a Powerful Digital Marketing Tool for your business.

PPC, which is short for Pay-Per-Click, is a Search Engine Marketing model used to help businesses advertise on search engines like Google, Microsoft Bing, and Yahoo. There are four to five advertisers who appear at the top of the page, depending on what search engine you are using, and between three to four additional advertisers that may show up at the bottom of the page. You are likely to also see ads appear in Map Results as well. As the name suggests, you only Pay whenever someone “clicks” on your ad: Pay-Per-Click.

The basic anatomy of a PPC Campaign is made up of six features.

Display Advertising Features and Functionality

The Types of Display Ads and How to Use Them

While there are multiple types and variations of Display Ads, they all share the same primary goals. To target and engage your audience and get them to Interact and Convert with your Brand.

Display Ads help you proactively solicit your audience without relying on them to proactively seek you out through traditional search methods, such as PPC or SEO. This approach helps you create awareness around your company, the products you offer, or the services you sell. It allows you to leverage your cleverness and creativity that can build valuable brand engagement. And ultimately help separate you from your competition so that you win the business in the end.

Let’s take a look at some of the different types of Display Ads available to your business and discuss how they work.

If you would like to learn more about Display Advertising and how it may benefit your business, let’s talk! Call or Submit a Contact Request to talk to a Display Advertising Expert today!

Types of Display Ads

Traditional Display Ads use Static Images and Ad Copy to feature your Product or Service across the Google Display Network. And although they are limited in functionality compared to their newer counterparts, they still boast an extremely effective click-through rate when implemented correctly.

There are many variations of the Standard Display Ad – mostly focused on the specific dimensions and formats used to create your ads. They are easy to develop as well as implement. And provide agile flexibility to optimize their performance for your target audience or marketing goal.

Responsive Display Ads are one of the primary ad formats used in Display Advertising. They are appealing because they provide an advertiser the ability to upload all of their assets at one time, which can include images, videos, logos, headlines, and descriptions, which Google can then auto-build and populate. They are preformatted to meet all layout and dimension requirements on the Google Partner Websites where your Display Ads are featured, eliminating the need to build out each variation manually one by one. They also offer optimization features that generate and serve the top ad versions and formats based on their performance. This includes user experience and engagement that drive your campaign’s best clicks and conversions.

These ads distinguish themselves from traditional display ads by utilizing ‘rich media’ (Gifs, short videos, audio, etc.) rather than static images. These types of ads offer a more interactive experience that can engage your audience and provide performance enhancements that improve ad interaction and clicks. An example of an Interactive Display Ad can be a format that plays a video while conducting a poll at the same time.

Wouldn’t the world be a much better place for a business if you could see what gets your customers to convert and buy from you? Insert PPC, which gives you that and more. Use your tracking capabilities combined with Allegiant Digital’s Business SMARTS Platform to identify, isolate, and optimize Keywords, Text Ads, Landing Page Experiences, and components of your PPC Campaign that get clicks to become leads, and leads to become customers.

These ads center around video content, both on Youtube and throughout the Google Display Network where this format is supported. You have probably seen them take the form of short videos that play before a Youtube clip, but they can take many different forms.

A shortlist of them is as follows:

– Skippable in-stream ads
– Non-skippable in-stream ads
– Video discovery ads
– Bumper Ads
– Outstream ads

As the name suggests, custom ads are designed to give you as much freedom as possible when creating specific ads and campaigns. With the help of Google’s advanced targeting, you can create ads that appeal to just about any target audience with ease.

Pay-Per-Click Advertising offers many advantages over much of traditional advertising and many of the online digital marketing services that are available to your business. That is why it is a must-have in your Digital Marketing Services Suite. To discover more of the advantages that our PPC Services can offer your business either here locally, or within the city where you do business, call or submit a Contact Request to learn more today.