An absolute staple of digital marketing, SEO is incredibly important to eCommerce businesses in particular. SEO helps you optimize your site (thus the O in the title) for the google search robots to go and find not only your site but the products that you are trying to sell.

SEO for product-based businesses can be a bit different than SEO for more general business services. However, it still relies on the same fundamentals including backlinking, keyword implementation, content, and metadata optimization. Your products can and should speak for themselves in terms of quality, but SEO can get your products connected with the people who want them most.

When you need to purchase a new product or learn more about a topic, where is the first place you go? If you are like most people, the answer is Google. As a business owner, Google can help you connect with people who are already searching for your products.

The easiest way you can do this is by taking advantage of the Google Display and Search Networks. Using Google Ads to promote your products in Search, Shopping, and Display formats can help you reach new customers through a variety of Google Platforms and Websites. With Google Search and Shopping Ads, you can promote your products directly on Google’s Search Engine while your target audience is actively searching for those products online. With Display and Remarketing Ads, you can leverage the vast network of Google Partner sites that allow you to place ads directly on their websites that your audience often frequent.

So, what can you do with all of this? For starters, you can create dynamic ads that promote individual products. With Google’s advanced analytical systems, you can get detailed information on who’s attracted to your products, which products are attracting the most attention, and what percentage of viewers are actually engaging with your products and converting.

Working with eCommerce specialists may be of particular value if you really want to guarantee proper tracking and analytical information. They can also help you remarket to previous site visitors with Google’s dynamic remarketing ads system, which will allow you to advertise to individuals with the exact items that they viewed on your site. Experts like our eCommerce digital marketing team are dedicated to understanding and adapting to Google’s advertising landscapes. They can help guide you through the weeds of Google ads and Google analytics systems and usher you into a space of optimized ROI and better customer engagement.

4.3 billion people have social media accounts worldwide (that is over half of the world’s total population!) and there are no signs that this trend is going to slow down any time soon. From a digital marketing perspective, social media’s reach is a powerful reason to invest in social ad campaigns.

Social media allows you to simultaneously sell your products and promote your brand as a whole. By creating consistent content that provides meaningful value to your customers, you encourage these viewers to follow your brand long-term. From a conversion perspective, this means that you now have near-infinite opportunities to market your brand and products and do so in a way that feels organic and natural. Highlight specific products, show behind-the-scenes exclusives, and generally make your brand feel more like a community.

Under the hood of social media sites like Facebook and Instagram is a powerful technology designed to track and analyze customer data for marketing and research purposes. These systems can give a great deal of insight into your target audience and even give some concrete details about who is interacting with your content and what types of ads and content they find most engaging.

Even your website itself can be optimized for eCommerce sales. ECommerce sites have a lot of elements at play – payment pages, product pages, and product and category-specific landing pages, all of which have unique purposes requiring their own unique strategies.  If your site is not optimized to convert sales, it’s time to reevaluate.

When optimizing the design and overall experience for your audience, it is important to understand the various stages of the visitor’s journey that influence their decisions to convert. Making sure the experience is intuitive and fluid will be a major driver of conversions and sales. However, getting there requires a careful and experienced hand.

Our team of eCommerce web design experts has the design and marketing capacity to help you navigate through the buildout process. Therefore, ensuring the user experience is positive and one that makes it easy for your audience to convert. With this approach, you will find your transaction rates will increase in volume and help you improve your revenue exponentially.