Google Shopping Ads

Optimized Campaigns for Optimal ROI

Shopping Campaigns with Google Shopping Ads are an excellent Digital Selling Tool for the Ecommerce Business Owner, as well as any business that sells products online. But knowing where to get started, how to build campaigns, enhance product visual assets, and build an optimized Shopping Ad Campaign can become an overwhelming lift for most. Let the experts at Allegiant Digital help you build, launch, and optimize your Google Shopping Campaign to maximize sales volume that drives exponential ROI growth.

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Google Shopping Ads Services

What Are Google Shopping Ads

Google Shopping Ads are built to promote physical products that you have available. They show up in search engine results pages above paid search ads. From the consumer’s perspective, shopping ads are a great way to quickly scan through multiple offerings at one time. For you as a business owner, it is an opportunity to get your product in front of new prospects and demonstrate the factors that make your product stand out from competitors.

Google Shopping Ads Services

What Are Google Shopping Ads

To understand Google Shopping Ads, you need to understand that the Google algorithm is geared towards solving the searcher’s questions. Shopping ads are meant to answer questions related to your product or industry, specifically when people are shopping for a specific type of item. Optimizing Google shopping ads means optimizing your offerings to match the searches of Google prospects.

Google Shopping Ad Features

The Google search engine is the world’s largest search engine, taking in 5.6 Billion searches per day. It has a complex algorithm created with the sole goal to connect you, the user, with relevant search results.

For example, if you type “gym equipment” into Google, then showing ads for hiking boots or travel gear would be a waste. From a business owner’s perspective, Google wants to know as much as it can about your products so that it can match them with the people who are most interested in purchasing them. You want to make your product pages and descriptions as relevant to the Google search queries as possible.

Product Feeds are a function of the Google Shopping Ads system. This is essentially where you tell Google exactly what your products are, what they look like, and who is within your target market. Google uses these Product Feeds to display your products on Google Shopping.

The key here is to optimize your product feed to both accurately represent your product and optimize its description for the Google Shopping Algorithm. A Google Shopping Ads specialist can help you strike and maintain this balance, even as the Google algorithm shifts and changes over time. If you are interested in connecting with one of Allegiant Digital Marketing’s premier Google Shopping Ads experts, Get in Touch Here!