PPC Services in Austin, TX & Beyond
Google Ads backed by AI for Improved ROI
Harness the performance power of Allegiant PPC, serving Austin, Texas, and surrounding areas, as well as nationally. Our Austin area Pay Per Click Services are designed to deliver the highest quality leads that drive your ultimate ROI. Supported by Google and Microsoft Certified PPC Experts with over 20 years of experience. Who are backed by AI and complemented with the best PPC Optimization and Tracking Technologies available in the marketplace today! Build smarter, targeted, and measurable campaigns, powered by automation, that deliver your best results in PPC
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What is Pay-Per-Click Advertising (PPC)?
How it Works
PPC or Pay-Per-Click Advertising is one of the primary features of Search Engine Marketing that is used to help you promote your business online. Whether you are looking for Austin PPC services or are searching for an enterprise-level Pay-Per-Click Advertising Strategy for your market, our Google and Microsoft Certified Team can help you navigate through it all. To help your business start your journey into PPC and Search Engine Marketing, let us begin with the basics that will help you take the next step.
PPC, which is short for Pay-Per-Click, is a Search Engine Marketing model used to help businesses advertise on search engines like Google, Microsoft Bing, and Yahoo. There are four to five advertisers who appear at the top of the page, depending on what search engine you are using, and between three to four additional advertisers that may show up at the bottom of the page. You are likely to also see ads appear in Map Results as well. As the name suggests, you only Pay whenever someone “clicks” on your ad: Pay-Per-Click.
The basic anatomy of a PPC Campaign is made up of six features.
The Three Basic Principles of SEO
Keywords are simply words and phrases that make up the Products and Services your business wishes to promote online. For example, if you are an HVAC company you are likely to choose words like HVAC, Air Conditioning, AC Repair, Heating, Furnace Replacement, and so on. Developing a comprehensive list can help you reach more people and target higher-quality prospective customers.
Geographic Targeting is helpful to ensure that your ads only appear where they belong. Using geographic targeting can range as far as the entire Global Market down to a finite level where you feature your ads to specific zip codes. And with features like Geofencing, you can even create virtual boundaries around places where your customers congregate, like your competition’s place of business.
In order for you to launch your campaign and receive clicks, you must set and fund your PPC Budget. With your keywords and geographic targeting set, search platforms like Google Ads will provide you with forecasting and projection tools to help you properly set the right budget. This will help you perform well by having the means to gain prominent positioning to bid competitively for quality clicks.
Campaigns and Ad Groups are used to help you organize your Keywords. If you have a Campaign dedicated to HVAC you may have Ad Groups dedicated to the different ways your audience searches for it online. For example, you will include similar phrases like HVAC Repair, HVAC Replacement, or HVAC Services into their own Ad Groups. This will help you develop ads targeting those specific products and services and help you track each group’s performance and the results they produce for your business.
Ads are the actual advertisements we see featured whenever a keyword is searched in the places that the advertiser targets. For example, if you search “Personal Injury Lawyer Los Angeles”, the search engines would provide you with ads from Personal Injury Attorneys who target LA. The ad would provide you with information with the objective of motivating you to click on it to visit the advertiser’s, Landing Page.
A Landing Page is the destination website or web page that you send someone once they click on your ad. It can drive people to your home page, or specific ads can be set up to send people directly to a certain product or service page. This can help your audience find what they are searching for more quickly. Landing pages come in a variety of options and are used to convert your audience into leads.
Having a basic understanding of PPC, its Anatomy, and how it works is invaluable knowledge. Especially when you work with an Expert PPC Agency like Allegiant Digital Marketing to manage your Google Ads and Microsoft Advertising Campaigns. It will help you better understand strategies and how they will impact results. And also realize the decisions made and how they help you capitalize on maximizing your revenue and return on investment. To learn more about Pay-Per-Click Advertising, or if you are ready to talk to a PPC Expert, call or submit a Contact Request today.
Why PPC?
Pay-Per-Click Advertising: One of the Most Effective Forms of Advertising Online
When it comes to comparing all online forms of digital marketing you have access to today, PPC is by far one of the best options out there to choose from. Not only does it provide a myriad of benefits for your business, but it also provides you with access to advertise through the most popular and widely used website on the internet: Google.
Using a Pay-Per-Click Advertising Platform like Google Ads can amplify your ability to reach new customers and help you grow your business, substantially. Let us take a look at a few of the perks that Google Ads provides business owners:
The Key Features of PPC
One of the best and most valuable advantages of Google Ads and Microsoft Advertising is the speed in Setup, Launch, and Generating Leads. The average setup time for a PPC Campaign can be as low as 24-48 hours depending on the complexity of the setup. Once your campaign is live, you will begin receiving clicks and leads as soon as the same day you go live. That is faster than almost any other form of advertising, online and offline, that you have available to choose from today.
Unlike traditional media, PPC provides you with the capability of hyper-targeting your ideal audience and customer. With targeting you can zero in down to the zip code and even further on an even more finite level with Geofencing. You can target on keyword, but even on a more specific level based on the intent of what someone is searching for online. You can take it a step further and even target based on demographic profiles such as age, gender, income, and more. There are many options for targeting which makes PPC such an attractive form of Digital Marketing.
Another excellent feature of PPC through Google Ads and Microsoft Advertising is the ability to track your results and transparency via reporting. Adding third-party integrations like call tracking can even help you glean insight into the type of calls you receive and whether or not they convert. This can prove greatly beneficial for optimizing campaigns to help you identify the keywords that not only produce clicks but those that actually produce leads that convert into sales.
Wouldn’t the world be a much better place for a business if you could see what gets your customers to convert and buy from you? Insert PPC, which gives you that and more. Use your tracking capabilities combined with Allegiant Digital’s Business SMARTS Platform to identify, isolate, and optimize Keywords, Text Ads, Landing Page Experiences, and components of your PPC Campaign that get clicks to become leads, and leads to become customers.
Pay-Per-Click Advertising offers many advantages over much of traditional advertising and many of the online digital marketing services that are available to your business. That is why it is a must-have in your Digital Marketing Services Suite. To discover more of the advantages that our PPC Services can offer your business either here locally, or within the city where you do business, call or submit a Contact Request to learn more today.
Ready to Learn More about How PPC Can Help Your Business? Let’s Talk!
Get a FREE PPC Audit and Strategy Consultation Today!
How can Austin PPC Help your Business?
Programs like Google Ads and Microsoft Advertising are exceptionally powerful when it comes to the many different ways you can grow your business, especially online. There is a fundamental principle that exists within the digital fiber of our Austin PPC Services and one that guarantees highly effective results and incredible ROI potential. What is it? Well simple, Push vs. Pull.
When you look at Marketing, you see it through two basic lenses: Push versus Pull. Push marketing is generally made up of traditional media that we use, such as TV, Radio, and Direct Mail for example. Used to plaster messages anywhere and everywhere we can. An effort that places hope in this shotgun blast approach is that it will reach prospective customers who need your products or services at that time they have your brand shoved in front of them, hence the term Push Marketing. Often a far less effective, and in many cases, far more expensive means of advertising.
Pull Marketing, on the other hand, helps put your business directly in front of people when they are actively seeking your products and services. This is because they need them, and are ready to buy. Making the internet, and more specifically, search engines, one of the most effective places to advertise. Why? Because we use the internet when we need to find something. By placing your business directly in front of people when they are ready to buy, your odds of converting them into customers increases dramatically. But this is just the starting point in this journey.
10 Absolute Game-Changing Benefits of Pay-Per-Click
Advertising
How the right PPC Strategy can help your Business Flourish
There are 3.8 million searches conducted on Google’s Search Engine, per minute. Nearly 93% of every internet search performed on a search engine is done through Google. With the majority share of all searches happening on Google, it is imperative that your business has a presence in their Search Results.
There are 5 stages we go through when we buy things. Awareness, Consideration, Intent, Purchase, and Nurturing. PPC helps you hit all five when done correctly, which increases your odds of conversions, sales, and revenue growth.
- Awareness: PPC creates awareness of your brand and products and services by helping you appear or be found online when someone goes to a Search Engine to look for your products and services.
- Consideration: It also can help sway consideration in your favor by using your Ads and Landing Pages to showcase your value propositions, features, and offers.
- Intent: PPC can also help you hyper-focus and hone your Audience Experience to motivate action and influence their Intention of choosing to do business with you.
- Conversion: It also helps you convert prospects into customers to make a purchase.
- Nurture: Utilizing features like Display Advertising and Remarketing can also help you develop nurture tactics that can help build brand advocacy and loyalty which can lead to repurchase and referral opportunities for your business.
PPC often delivers one of the most inexpensive costs to reach and acquire new customers. With clicks as cheap as 10 cents per click and with the ability to optimize your performance, you may find PPC provides your business with one of the cheapest methods of attaining new customers.
Depending on the complexity of your setup, you could very well build, launch, and begin reaching new customers on Google all within the same day. How many other types of advertising programs out there can deliver same-day results?
PPC also provides you the ability to target down to some of the most finite details imaginable. This type of hyper-targeted advertising is unlike anything else out there. To the point where you can target the most ideal customer candidates where they are located who meet the exact model of your perfect customer.
- Demographics: Targeting based on features like Age, Gender, Devices they Use, Location, and More.
- In-Market Audiences: Find and feature your brand to those while they are actively browsing the internet either researching or comparing the products or services you offer. This helps you connect with people who are the most interested in what you offer by using precisive segmenting designed to classify your target audience based on their in-market behaviors and intent to purchase.
- Custom Intent: By establishing a “Custom Intent Audience” within Google Ads, this feature allows you to choose the keywords and keyword phrases likely used by those who are most likely to purchase from your business.
- Remarketing: Stay tethered to your audience after their initial click and visit your website using Remarketing. This will help your brand stay “top of mind” and able to continue featuring ad content to them as they move about the internet and visit other websites that are connected to the Google Ad Network. This can help you re-attract and re-engage your audience while also helping you convert leads who may have not converted on their initial visit to your website.
- Similar Audiences: This feature is especially useful after you have identified the type of customers you do business with who are your ideal candidates. This means you can focus on features like age, gender, location, household income, parental status, and more. This way you can serve ad content to your perfect customer, even before they begin searching for your products or services. Helping you plant the seed of your brand so that you are top of mind when they are ready to buy.
With PPC, you can customize the entire process of your prospective customer’s experience, and by doing so, make it easy, intuitive, and simple for them to find and buy from your business online or offline.
There are 3.8 million searches conducted on Google’s Search Engine, per minute. Nearly 93% of every internet search performed on a search engine is done through Google. With the majority share of all searches happening on Google, it is imperative that your business has a presence in their Search Results.
There are 5 stages we go through when we buy things. Awareness, Consideration, Intent, Purchase, and Nurturing. PPC helps you hit all five when done correctly, which increases your odds of conversions, sales, and revenue growth.
- Awareness: PPC creates awareness of your brand and products and services by helping you appear or be found online when someone goes to a Search Engine to look for your products and services.
- Consideration: It also can help sway consideration in your favor by using your Ads and Landing Pages to showcase your value propositions, features, and offers.
- Intent: PPC can also help you hyper-focus and hone your Audience Experience to motivate action and influence their Intention of choosing to do business with you.
- Conversion: It also helps you convert prospects into customers to make a purchase.
- Nurture: Utilizing features like Display Advertising and Remarketing can also help you develop nurture tactics that can help build brand advocacy and loyalty which can lead to repurchase and referral opportunities for your business.
PPC often delivers one of the most inexpensive costs to reach and acquire new customers. With clicks as cheap as 10 cents per click and with the ability to optimize your performance, you may find PPC provides your business with one of the cheapest methods of attaining new customers.
Depending on the complexity of your setup, you could very well build, launch, and begin reaching new customers on Google all within the same day. How many other types of advertising programs out there can deliver same-day results?
PPC also provides you the ability to target down to some of the most finite details imaginable. This type of hyper-targeted advertising is unlike anything else out there. To the point where you can target the most ideal customer candidates where they are located who meet the exact model of your perfect customer.
- Demographics: Targeting based on features like Age, Gender, Devices they Use, Location, and More.
- In-Market Audiences: Find and feature your brand to those while they are actively browsing the internet either researching or comparing the products or services you offer. This helps you connect with people who are the most interested in what you offer by using precisive segmenting designed to classify your target audience based on their in-market behaviors and intent to purchase.
- Custom Intent: By establishing a “Custom Intent Audience” within Google Ads, this feature allows you to choose the keywords and keyword phrases likely used by those who are most likely to purchase from your business.
- Remarketing: Stay tethered to your audience after their initial click and visit your website using Remarketing. This will help your brand stay “top of mind” and able to continue featuring ad content to them as they move about the internet and visit other websites that are connected to the Google Ad Network. This can help you re-attract and re-engage your audience while also helping you convert leads who may have not converted on their initial visit to your website.
- Similar Audiences: This feature is especially useful after you have identified the type of customers you do business with who are your ideal candidates. This means you can focus on features like age, gender, location, household income, parental status, and more. This way you can serve ad content to your perfect customer, even before they begin searching for your products or services. Helping you plant the seed of your brand so that you are top of mind when they are ready to buy.
With PPC, you can customize the entire process of your prospective customer’s experience, and by doing so, make it easy, intuitive, and simple for them to find and buy from your business online or offline.
Our Austin Pay Per Click Management Services are designed to help businesses like yours whether you are here locally or conduct business elsewhere in the U.S. or abroad. When utilizing the benefits described above, along with the expertise of our highly adept and skilled PPC Experts, we can help you quickly maximize the potential of programs like Google Ads and Microsoft Advertising. If you are ready to change the trajectory of your business and are ready for the limitless potential our PPC Agency and the Search Engines have to offer, call or submit a Contact Request today.
Want to Learn More about How PPC Can Help Your Business? Let’s Talk!
Get a FREE PPC Audit and Strategy Consultation Today!
Pay-Per-Click Management Services
Comprehensive PPC Advertising Packages to Maximize your ROI
At Allegiant Digital, we believe the best Partnerships we forge begin and grow from being transparent about who we are, what we do, and what to expect with our services. Putting our cards on the table about what our PPC Management services include means when you hire us, you hire straight shooters who tell it how it is and what you can expect without any surprises after you move forward.
Allegiant Digital Marketing practices SEM at the highest standard the industry has to offer. We have carefully and meticulously crafted a PPC Structured Program to ensure that when we bring you on, no matter what you do and where you do it, you will have the means to compete, compete effectively, and generate the best ROI available based on your budget.
While we will provide you with a custom plan and recommendations, below will illustrate our general tiers and what is included at each investment level:
Want to Learn More about How PPC Can Help Your Business? Let’s Talk!
Get a FREE PPC Audit and Strategy Consultation Today!
PPC Tracking: Business SMARTS Platform
Advertise with Transparency and Measurable Results
Advertise with confidence and know exactly how your campaigns perform at all times. With our PPC Tracking Systems, which include Data Intelligence Optimizations, Automation, and AI, we can help your business produce the Ultimate ROI. Harness the true power and potential of your PPC Advertising with Allegiant Digital Marketing’s Business SMARTS Platform.
Designed to help you connect and maximize the capabilities of your Google Ads and Microsoft Advertising Services, our Business SMARTS Platform is your Intel Hub to show you our Results in Action. Beyond Mom and Dad’s Traditional PPC Agency and what they can offer, we do more than track and transcribe Campaign Data. We offer a Data Center that can Think and Act based on Live Results, Your Direct Feedback, Execute Commands and Initiate Responses even when our Human Teams are asleep in their beds at night. This way your campaigns are optimized in real-time and managed to produce the best results for your business.
Leveraged Data Intelligence Technology
One of the best and most valuable advantages of Google Ads and Microsoft Advertising is the speed in Setup, Launch, and Generating Leads. The average setup time for a PPC Campaign can be as low as 24-48 hours depending on the complexity of the setup. Once your campaign is live, you will begin receiving clicks and leads as soon as the same day you go live. That is faster than almost any other form of advertising, online and offline, that you have available to choose from today.
Unlike traditional media, PPC provides you with the capability of hyper-targeting your ideal audience and customer. With targeting you can zero in down to the zip code and even further on an even more finite level with Geofencing. You can target on keyword, but even on a more specific level based on the intent of what someone is searching for online. You can take it a step further and even target based on demographic profiles such as age, gender, income, and more. There are many options for targeting which makes PPC such an attractive form of Digital Marketing.
Another excellent feature of PPC through Google Ads and Microsoft Advertising is the ability to track your results and transparency via reporting. Adding third-party integrations like call tracking can even help you glean insight into the type of calls you receive and whether or not they convert. This can prove greatly beneficial for optimizing campaigns to help you identify the keywords that not only produce clicks but those that actually produce leads that convert into sales.
Wouldn’t the world be a much better place for a business if you could see what gets your customers to convert and buy from you? Insert PPC, which gives you that and more. Use your tracking capabilities combined with Allegiant Digital’s Business SMARTS Platform to identify, isolate, and optimize Keywords, Text Ads, Landing Page Experiences, and components of your PPC Campaign that get clicks to become leads, and leads to become customers.
Pay-Per-Click Advertising offers many advantages over much of traditional advertising and many of the online digital marketing services that are available to your business. That is why it is a must-have in your Digital Marketing Services Suite. To discover more of the advantages that our PPC Services can offer your business either here locally, or within the city where you do business, call or submit a Contact Request to learn more today.
The Best PPC Management Service Providers
For Businesses in the U.S. and Worldwide
There are over 5,585 Digital Marketing Agencies in the U.S. alone as of 2021, and that number is continuing to grow. The Digital Marketing Agency Boom, especially over the last 5 years, makes it fairly difficult to weed out the bad from the good, and the good from the great. And while you can spend time reading reviews, listening to sales pitches, deciphering website badge validity, and award recognitions from obscure internet sources, it makes it near impossible to tell the difference from one agency to the next.
At Allegiant Digital Marketing we share the same frustrations because quite frankly, there are a lot of agencies out there that simply have no business doing digital marketing at all. With over 20 years of experience and thousands of campaigns under our belt, we know what it takes to be a part of the “Elite” Digital Marketing Agencies and why we know we are among the Best at what we do. Here are a few things you should know when it comes to picking the right PPC Agency wherever your business is located.
Why Allegiant Digital is the Perfect Fit
One of the best and most valuable advantages of Google Ads and Microsoft Advertising is the speed in Setup, Launch, and Generating Leads. The average setup time for a PPC Campaign can be as low as 24-48 hours depending on the complexity of the setup. Once your campaign is live, you will begin receiving clicks and leads as soon as the same day you go live. That is faster than almost any other form of advertising, online and offline, that you have available to choose from today.
Unlike traditional media, PPC provides you with the capability of hyper-targeting your ideal audience and customer. With targeting you can zero in down to the zip code and even further on an even more finite level with Geofencing. You can target on keyword, but even on a more specific level based on the intent of what someone is searching for online. You can take it a step further and even target based on demographic profiles such as age, gender, income, and more. There are many options for targeting which makes PPC such an attractive form of Digital Marketing.
Another excellent feature of PPC through Google Ads and Microsoft Advertising is the ability to track your results and transparency via reporting. Adding third-party integrations like call tracking can even help you glean insight into the type of calls you receive and whether or not they convert. This can prove greatly beneficial for optimizing campaigns to help you identify the keywords that not only produce clicks but those that actually produce leads that convert into sales.
Wouldn’t the world be a much better place for a business if you could see what gets your customers to convert and buy from you? Insert PPC, which gives you that and more. Use your tracking capabilities combined with Allegiant Digital’s Business SMARTS Platform to identify, isolate, and optimize Keywords, Text Ads, Landing Page Experiences, and components of your PPC Campaign that get clicks to become leads, and leads to become customers.
Pay-Per-Click Advertising offers many advantages over much of traditional advertising and many of the online digital marketing services that are available to your business. That is why it is a must-have in your Digital Marketing Services Suite. To discover more of the advantages that our PPC Services can offer your business either here locally, or within the city where you do business, call or submit a Contact Request to learn more today.
Supporting PPC Advertising Services
Comprehensive Solutions for Maximum Business Growth
Harness the power of Digital Marketing and PPC Services that Businesses and Companies Globally rely on to maximize their revenue and growth. With our complete and comprehensive suite of Digital Ad Services, we can help you target, reach, attract and convert new customers online who are searching for your products and services, right now.
PPC Audit Services
FREE PPC Analysis
Display Advertising
Build Brand Appeal
Remarketing Services
Capture More Leads
Google Shopping Ads
Sell More Products
Google Map Ads
Leverage Your Locality
PPC Audit Services
FREE PPC Analysis
Display Advertising
Build Brand Appeal
Remarketing Services
Capture More Leads
Google Shopping Ads
Sell More Products
Google Map Ads
Leverage Your Locality
Want to Learn More about How PPC Can Help Your Business? Let’s Talk!
Get a FREE PPC Audit and Strategy Consultation Today!
PPC FAQ
Common PPC Questions to Help Prepare You for your Next Steps
Digital Marketing programs like Google Ads, Microsoft Advertising, and Social Media Ads can provide tremendous value and can help you grow your business exponentially when done correctly. There is no question about that. After over 20 years and thousands of Ad Campaigns successfully deployed and managed, we know this as the gospel.
But as a business owner or marketing manager who may either be new to this, have little experience with it, or have been through a bad experience or two, there may still be questions to be had. Here are a few of the common questions we get. If you do not see what you want to ask, call or submit a Contact Request today and one of our PPC Experts will be in touch shortly to help!
Things Your Business Should Know About PPC
One of the best and most valuable advantages of Google Ads and Microsoft Advertising is the speed in Setup, Launch, and Generating Leads. The average setup time for a PPC Campaign can be as low as 24-48 hours depending on the complexity of the setup. Once your campaign is live, you will begin receiving clicks and leads as soon as the same day you go live. That is faster than almost any other form of advertising, online and offline, that you have available to choose from today.
Unlike traditional media, PPC provides you with the capability of hyper-targeting your ideal audience and customer. With targeting you can zero in down to the zip code and even further on an even more finite level with Geofencing. You can target on keyword, but even on a more specific level based on the intent of what someone is searching for online. You can take it a step further and even target based on demographic profiles such as age, gender, income, and more. There are many options for targeting which makes PPC such an attractive form of Digital Marketing.
Another excellent feature of PPC through Google Ads and Microsoft Advertising is the ability to track your results and transparency via reporting. Adding third-party integrations like call tracking can even help you glean insight into the type of calls you receive and whether or not they convert. This can prove greatly beneficial for optimizing campaigns to help you identify the keywords that not only produce clicks but those that actually produce leads that convert into sales.
Wouldn’t the world be a much better place for a business if you could see what gets your customers to convert and buy from you? Insert PPC, which gives you that and more. Use your tracking capabilities combined with Allegiant Digital’s Business SMARTS Platform to identify, isolate, and optimize Keywords, Text Ads, Landing Page Experiences, and components of your PPC Campaign that get clicks to become leads, and leads to become customers.
Pay-Per-Click Advertising offers many advantages over much of traditional advertising and many of the online digital marketing services that are available to your business. That is why it is a must-have in your Digital Marketing Services Suite. To discover more of the advantages that our PPC Services can offer your business either here locally, or within the city where you do business, call or submit a Contact Request to learn more today.
Ready to Move Forward with Pay-Per-Click Advertising? Let’s Talk!
Get a FREE PPC Audit and Strategy Consultation Today!
