Remarketing – ACE Marketing

Remarketing Services

Re-Engage Prospects to Drive More Leads

Google Remarketing offers a unique yet powerful feature to compliment your Digital Marketing Strategy. Giving you the ability to utilize the Display Advertising Network and Technology, Remarketing provides you the ability to re-engage your audience on other websites they visit after they have left your website. This is especially useful in the event your audience did not convert on the first visit. Giving you the ability to not only re-engage but also convert more leads and drive higher revenue growth.

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What Is Google Remarketing

Second Chance Opportunities to Convert Leads

Remarketing is a must-have for any business that is either considering or currently engaged with Search Engine or Social Media Marketing. Remarketing Ads help supplement programs like Pay-Per-Click Advertising, Facebook Ads, SEO, and other Digital Marketing Programs designed to generate leads. What makes Remarketing such a powerful feature of your digital strategy is how it creates second chance opportunities for you to successfully convert leads that did not convert on their first online interaction with your business.

Remarketing is a necessary addition to any Digital Marketing Strategy. This is especially important for businesses that have longer than normal buying cycles. As well as those that need consistent brand impressions to nurture leads along to conversion.

What makes remarketing work is its ability to help you continue advertising to someone after they have left your landing page or website. As they travel around the internet, they will continue to see ads pertaining to your company, products, or services they were originally interested in upon their first visit. The subsequent set of ads presented in Remarketing to this audience is designed to recapture and drive them back to your website to convert them into a lead.

In the following sections below, we will dive deeper into the topic of Remarketing that illustrate its mechanics, strategies, and benefits used to help you turn second chance opportunities into more leads, higher sales numbers, and greater ROI potential from your Digital Marketing Campaigns.

How Facebook and Google Remarketing Works

The Fundamentals

Remarketing works through what is called a Remarketing “Tag”. A Remarketing Tag is usually built into a Platform like Google or Facebook. On Facebook, the tag is designed to allow advertisers to continue featuring their products or services as one moves about the Facebook Environment. Whereas in Google, the Google Remarketing Tag is designed to feature Advertiser Content you’ve previously engaged, like a landing page or website, as you move about the Google Display Network of websites.

Within the Remarketing Tag Settings, you can define features of your campaign such as how long you wish your ads to display to someone over time. You can also control the frequency of your ads so that you can balance your exposure without oversaturating your brand, which can lead to a negative perception of your business in many cases. There are other features that allow you to control how and where your ads are featured. This way, you can strategically dictate the types of sites where they are shown and the rotation strategy of the content. The visual elements you show can help improve relevance in relation to where your prospect is in their buying journey.

Remarketing provides flexible functionality to allow advanced Display and Programmatic Digital Marketing Agencies to leverage data and consumer intelligence to make your ads more impactful. With expertise, creative ingenuity, and the right technology, your Remarketing Campaign can become one of your greatest Digital Marketing Assets. Thereby helping you capitalize on every single lead you generate through other forms of your Digital Strategy, such as SEO, Google Search Ads, Facebook Ads, and more. To learn more, contact the Remarketing Experts at Allegiant Digital today!